Parsley watches every customer relationship you're responsible for and flags the ones drifting: frustration rising, a promise slipping, an account gone quiet before a renewal. Across the whole book, all the time.
“Still waiting” twice in two days, no reply.
The Q3 timeline you promised Ryan Tuesday.
12 days of silence, renewal in six weeks.
Their VP mentioned hiring two PMs.
The June invoice correction.
A few examples of the kinds of things it can track for you.
“Still waiting” twice in two days.
“The team crushed this sprint.”
The revised timeline, 4 days late.
12 days of silence.
“We’re hiring two PMs.”
Same-day to three days.
Brand assets, 4 days.
Warmer every week since the fix.
Six weeks out, no touchpoint.
Open 6 days without resolution.
Your champion just left the company.
Interest nobody followed up.
V2 wireframes, Friday.
Warm to curt over three weeks.
Twice the hours of a typical month.
“Tell me if anyone mentions budget.”
Every account, its sentiment and trend, what's happening right now, and the effort it's absorbing. The view you used to keep in your head, except it doesn't miss things.
Daily or weekly, one email per person: your accounts one by one, each with a few plain sentences on what's happening and what needs you. Scoped to what each person owns; you see the book, an account lead sees their accounts.
Frustration rising over the timeline slip. The revised plan you promised is now 4 days overdue. It's the open wound.
Quiet for 12 days with the renewal six weeks out. Worth breaking the silence this week.
Kickoff booked for Wednesday. Ryan is still waiting on the Q3 timeline.
Their VP mentioned hiring two PMs. Expansion worth raising.